Remember when all you did on Instagram was post things to your stories that you didn’t want to be on your grid forever? Instagram stories are a cheerful way to interact with followers and offer quick-to-create content.
There have been more than 500 million daily active users of the Instagram story feature since its debut! You know what these numbers mean, right? You can also connect with your Instagram audience via your stories. Now, you wouldn’t want to waste this opportunity with dull stories and visuals, would you?
Dare we suggest, though, that amid all the exquisitely designed story templates, some of the joy has been lost along the way? We know that sharing stories entails sharing unedited, in-the-moment images and videos, but it becomes uninteresting after a while!
You need to do more than just make stunning Instagram stories if you want to engage or wow your audience! You should make your stories interactive and diverse from the ordinary, repetitive ones that you find on the platform.
You may have run out of creativity, but we are just getting started! We have decided to put together Instagram story ideas to engage and wow your audience! It is time you create high-quality stories so your followers will go back to view them again and again (and some more!).
- A contest or giveaway would be great
- Contest winner announcement
- A countdown to hype up the audience
- Shout out to specific customers
- Do a review
- Ask for recommendations from the audience
- Post an informative story
- A little sneak peek into the behind the scenes
- Do a Q&A session
- Create a poll
- The "new post" sticker does the trick
- Hide your story with a sticker
- Your followers deserve a thank-you note
A contest or giveaway would be great
Instagram story giveaways and contests are one of the best ways to generate user engagement. They create interactions with your existing audience and draw countless new audiences and viewers to your page.
The audience has the ideal chance to engage with your brand and content through these giveaways and contests. As a result, you can anticipate high-quality algorithm-friendly involvement in the form of likes and reactions. You can develop concepts that will give your viewers an experience of a lifetime.
Consider opportunities that don’t present themselves frequently because they will likely spark a lot of excitement. We suggest you might look into partnering with a complementary company to split the cost of your contest and free up space for expensive gifts that will truly wow your audience.
Contest winner announcement
The contest and giveaway hype up the audiences, but the main part of the story is the contest winner announcement! Stories get much more engagement compared to grid posts, so people mostly post their winner announcement there.
Please note that blunders in results deflate the audiences and are a waste of your time and efforts. So, make sure to create a wave with your Instagram story.
A countdown to hype up the audience
We know you have been on Instagram for a long time, but have you discovered the countdown stickers yet? Putting it on your stories is an excellent way to cut through the plethora of story ideas and back good user engagement!
Well, we must tell you that merely discovering the sticker feature isn’t enough, as some of you might expect. You need to use it strategically to wow your audience and build anticipation among them.
When people show interest in these countdown stories, it helps you play with the Instagram algorithm. The algorithms take note of this and conclude that people would like to see more of you in their feeds.
Thus, an organic reach coupled with new followers and business sales is what you get at the end of the day! That sounds like a deal, right?
Shout out to specific customers
Stories shoutouts have been hailed as one of the best ways to improve customer relationships. As the Instagram lingo goes, IG shoutouts are a popular way of influencer marketing on the gram.
Now we know there are multiple Instagram shoutouts people engage in. But we tell you to give a special mention to customers that have been a part of your journey since the beginning.
There are multiple ways to single out special customers or followers of your brand and content. You can mention them in your story with your product and their photo or post a little appreciation note! It is definitely going to make an impact on more followers, and obviously, the one you have mentioned will be wowed.
Do a review
It is the age of visuals, but a little magic with your writing still takes the cake! A product or content review is a hidden secret to a successful marketing strategy that gets you customer interactions.
You can review your content or product honestly in your stories. We know that Instagram is a visual-first platform so make sure to make your story visually appealing.
If you like or wish to criticize a particular label, be sure to pen your thoughts appropriately. We say so since your writing has the power to make or break a deal.
Ask for recommendations from the audience
Another cool way to draw in an audience is to ask for recommendations from your followers in your Instagram stories. You might be traveling someplace and could get your followers to give you tips on visiting places or trying the food.
Just head to your Instagram stories, pick the Questions sticker and edit the Ask me a question tag to the question you wish to ask. You can ask for recommendations for cool
Spotify playlists or books to read! Perhaps you can focus on your target audience and ask what their recommended products are from your new season collection.
Post an informative story
Instagram is a great space to post a relevant, informative story. Well, we believe you need to initiate a conversation with your followers first for this to work.
You are good to start after uncovering an information gap to create an appropriate guide to meet their needs.
Educating followers is the best way to drive them toward your page. So, it is your time to shine!
Now go wow your audience with your knowledge and understanding of a certain topic. Try to break down your information into chunks in more than one story so that it becomes easy for the audience to digest.
A little sneak peek into the behind the scenes
You can get your followers involved in the process of your product made with a little sneak peek behind the scenes. Putting these behind-the-scenes stories creates buzz around your upcoming launches or special events that you will host.
Make sure not to dump too much information or perhaps ask your audiences to play a guessing game. This gives people another reason to follow you so that they can watch those launches in full swing soon. Who knows, these little glimpses could make you viral among people on the gram.
Do a Q&A session
The question sticker on Instagram is one of the most effective marketing tools that advertisers use on the platform. You can insert these interactive stickers into your story and customize your questions.
Target questions you see in the comments sections of your regular posts. This is one of the most original forms of engagement with people and helps start conversations with them.
These sessions help you know your audiences, and they know you better, so it is a double treat. Make sure to include some questions loaded with criticism and answer them gracefully. You gain a new fan, and people might like you more and follow you for it.
Create a poll
Instagram users have been using the poll feature on the story to create some noise they need to build up their label’s engagement. This feature is an excellent choice if you want to advertise a product without coming off as overly salesy.
Organize a heated product competition for your audience to choose their favorite. You can use your own product line or have fun by letting people debate their favorite BTS song (a tough little one, we agree!).
But you need to post the final winner to bring the hype and get some amazing audience reactions.
The “new post” sticker does the trick
Send your audiences into overdrive by adding a new post sticker on your stories. People typically post these stickers when they post a photo to Instagram and promote it on their stories.
This sticker has upped audience engagement by a long shot. So, reconsider your opinion the next time you think of them as only a fun method to spice up your stories.
Hide your story with a sticker
Have you ever tried to beef up your engagement by hiding your story with a sticker on the platform? Well, if you haven’t, please do! It would intrigue your followers, and they would be too tempted to click on it.
All you need to do is cover your story with a big sticker, perhaps compose a note or add another sticker, and wait for others to check it out of fascination. Just be sure your content is as appealing to the eye in order to captivate your audience.
Your followers deserve a thank-you note
An effective thank-you note strikes all the right chords and leaves a good impression on your audience. You need to find suitable words to express your appreciation.
Please refrain from copying and duplicating or being generic; don’t you think your fans deserve your sincere appreciation? This should be posted in your stories to thank your audience so they can see them right away.